The ANZMAC Marketing for Social Impact (MSI) Special Interest Group is focused on building a collaborative scholarly community that advances marketing’s contribution to positive societal outcomes. It aims to integrate research, education, and practice in ways that generate meaningful social impact, emphasising interdisciplinary collaboration, inclusive knowledge systems, and active engagement with industry, government, and communities across Australia and New Zealand. The group responds to increasing expectations that marketing scholarship should not only contribute theoretically but also demonstrate real-world relevance and public value, positioning marketing as a discipline that can address complex societal challenges while enriching teaching and practice.
The MSI SIG is based on four pillars:
- Developing people
- Challenging thinking
- Knowledge creation
- Research translation
These four pillar span across a wide range of iteratively defined themes and areas of interest, including: wellbeing, opportunity, resources, economic growth, planetary ecosystems, collaboration, classroom, institutions. A key goal of the MSI SIG is therefore to provide a unifying platform within ANZMAC to connect and strengthen this activity, establishing a coherent, cross-disciplinary community focused on marketing for social impact.
With over 150 members across Australia, Aotearoa New Zealand and other areas of the world, the SIG will be organised into eight thematic areas, enabling alignment based on expertise and interests while supporting focused collaboration and cross-theme exchange.
Chair:
Nadia Zainuddin, University of Wollongong
Co-chairs:
Svetlana Bogomolova, Flinders University
Rebekah Russell-Bennett, University of Canberra
How to join?
Membership to ANZMAC’s SIGs is managed by the SIGs. Please reach out to the Chair via email (nadiaz@uow.edu.au) to discuss your interest and the possibility to join these newly established networks.
Each SIG will also have a designated time (special session) at the annual conference.