AMI & ANZMAC
ANZMAC are proud to partner with the Australian Marketing Institute (AMI) for ongoing strategic engagement with the marketing industry and beyond. ANZMAC and AMI also proudly sponsor the Applied Research Grants scheme since 2023 and endeavour to continue identifying and addressing research questions that matters to the industry.
The new round of grants will be opening soon (exp: end of September 2026). Around that time, we will share the updated research priorities for 2026-2027 provided to our community from the industry.
The deadline will be confirmed soon, and will be about a month prior to the annual ANZMAC conference, with winners expected to be announced at the gala dinner for the 2026 ANZMAC conference by AMI’s CEO.
Stay tuned!!
Winners of the AMI-ANZMAC research grants 2025-2026
- “Navigating the B2B Customer AI Journey: Insights for Firms Supporting AI Adoption” – La Trobe University
- “Legitimacy in AI-Augmented Marketing Creativity: How Senior Marketing Practitioners Evaluate Creative Work” – Murdoch University
- “The Ethical Challenges of the Marketing of Anti-Obesity Drugs (Ozempic™, Wegovy™, and Mounjaro™)” – Qeensland University of Technology
- “Navigating the Gamification Dilemma: Optimising Loyalty Program Design for Engagement and Choice” – University of Technology Sydney
Winners of the AMI-ANZMAC research grants 2024-2025
- “The Real-World Impact of Brand Disinformation” – Dr Aimee Riedel, Griffith University
- “Fast track the transition to plant-based meat A neuroscience approach to delineate effective communication tactics” – Dr Patrick Duong, Curtin University
- “Enhancing the Predictive Utility of Positioning Maps: An Open-Sourced, Evidence Based Approach for Strategic Decision Making in Marketing” – Prof Joshua Newton, Deakin University
- “Price Promotion Model for Every Day Low Pricing (EDLP) Retailers” – Dr David Lie, Monash University
- Bridging the Academic-Practitioner Gap in Marketing: An Investigation of the Relevance and Drivers of Academic Marketing Knowledge Usage in Managerial Decision Making” – Dr Rico Piehler, Macquarie University
Winners of the AMI-ANZMAC research grants 2023-2024
- “The Impact of Generative AI on Advertising Agencies” – Professor Sean Sands and A/Professor Carla Ferraro, Swinburne University; Andrew Kohn and Renaud Frise, The General Store
- “Ethical and viable solutions following the deprecation of the third-party cookie in programmatic advertising” – Dr. Phoebe Fletcher and Dr. Alexandra Hess, Massey University
- “Consumer resilience and in the face of the cost-of-living crisis” – Dr. Nadia Zainuddin, University of Wollongong; Professor Ross Gordon, Queensland University of Technology; Dr Fiona Spotswood, University of Bristol; Carolyn Loton, Juntos Marketing; Tracey Bridges, Portchester Consulting
- “Media Customer Lifecycle: Drivers of Customer Loyalty and Retention” – Prof. Maggie Chuoyan Dong, Dr. Yu-Ting Lin and Mr. Sibo Zhang, University of New South Wales (UNSW), Mr. Jimmy Nguyen, Marketing Analytics Manager, Special Broadcasting Service Corporation