The ANZMAC B2B Marketing Special Interest Group (SIG) is designed to foster research and teaching in the field of business-to-business marketing, focusing on how firms and various market actors interact and build relationships within industrial contexts. It brings attention to the complex networks formed among suppliers, customers, distributors, service providers, and other stakeholders, highlighting how these relationships evolve and are managed in practice. At its core, the SIG aims to cultivate a strong, inclusive, and supportive community of B2B marketing scholars across Australasia. It places particular emphasis on engaging higher degree research students, early career researchers, and educators, encouraging their active participation to drive the development of innovative research and teaching approaches. By creating a collegial environment, the group seeks to enable meaningful connections, collaboration opportunities, and shared contributions that advance B2B marketing scholarship.

The SIG is also focused on strengthening collaboration both within the region and internationally, supporting the professional growth of emerging scholars, and promoting the development and dissemination of high-quality research. Alongside this, it aims to enhance teaching capabilities by encouraging the sharing of resources, experiences, and best practices, ultimately contributing to a more robust and connected B2B marketing academic community.

Chairs:

Sharon Purchase, University of Western Australia
Tim Kalway, University of Auckland
Elham Ghazimatin, Monash University

How to join?

Membership to ANZMAC’s SIGs is managed by the SIGs. Please reach out to the Chair(s) to discuss your interest and the possibility to join these newly established networks.

Each SIG will also have a designated time (special session) at the annual conference.