ANZMAC HISTORY
Initiation
The first large scale Australian and New Zealand Marketing Educators Conference was held at the University of Auckland in December 1996
Progression
We held a second large conference hosted by Monash University in December 1997. At the Monash Conference attendees provided unanimous support for the formation of ANZMAC and approved a draft constitution.
Formation of ANZMAC
The first Annual General Meeting was held at the ANZMAC Conference at The University of Otago in December 1998. There were over three hundred members present.
Milestone
The 20th AGM of ANZMAC also marks the 20th Anniversary of the Academy.
Present
Today, ANZMAC continues to welcomes input from Australasian researchers and managers in particular, but also from other parts of the world.
The original design was developed by Clay Bodvinhe. ANZMAC Colours were selected to convey cultural and semiotic messages about the national identities of the two countries involved and the subject/industry/practice of marketing.
In 2007 the design was refreshed by Mark Dalton, a Wellington-based graphic designer. The design intention was to produce a brand image that had optimum flexibility to respond to ongoing usage and changing requirements.