Call for papers

CFP Australasian Marketing Journal (AMJ) Special Edition: Empirically based Marketing Knowledge

Deadline for manuscript submissions: 28 April 2017. The Guest Editors for this special edition are from the Ehrenberg-Bass Institute, at the University of South Australia. The Institute has grown to become the world’s largest concentration of marketing scientists and is sponsored by the headquarters of corporations including CBS, Facebook, P&G, Unilever, Coca-Cola, Pepsi, Mars Inc, Mondelez in part due to its emphasis on: ✓ research that is inspired by real world marketing problems that are important to many businesses; ✓ empirical findings that generalise across a wide range of conditions (including countries and product categories); and ✓ studies typically based on marketplace behaviour (e.g. brand choice or sales rather than solely attitudes). This special edition calls for papers to instantiate this research tradition.