Call for papers
CFP Australasian Marketing Journal (AMJ) Special Edition: Empirically based Marketing Knowledge
Deadline for manuscript submissions: 28 April 2017.
The Guest Editors for this special edition are from the Ehrenberg-Bass Institute, at the University of
South Australia. The Institute has grown to become the world’s largest concentration of marketing
scientists and is sponsored by the headquarters of corporations including CBS, Facebook, P&G, Unilever,
Coca-Cola, Pepsi, Mars Inc, Mondelez in part due to its emphasis on:
✓ research that is inspired by real world marketing problems that are important to many
✓ empirical findings that generalise across a wide range of conditions (including countries and
product categories); and
✓ studies typically based on marketplace behaviour (e.g. brand choice or sales rather than solely
This special edition calls for papers to instantiate this research tradition.