ANZMAC (the Australian and New Zealand Marketing Academy) was formed in 1998, having evolved from the growing interaction between Australian and New Zealand marketing educators over preceding years. A major impetus for its formation was a recognition of the need to improve marketing research, teaching and practice in the South Pacific and the organisation is modelled on the European Marketing Academy. It welcomes input from Australasian researchers and managers in particular, but also from other parts of the world.
The first large scale Australian and New Zealand Marketing Educators Conference was held at the University of Auckland in December 1996, with a second large conference hosted by Monash University in December 1997. At the Monash Conference attendees provided unanimous support for the formation of ANZMAC and approved a draft constitution. The first Annual General Meeting was held at the ANZMAC Conference at the University of Otago in December 1998. There were over three hundred members present.
ANZMAC Logo and meaning
ANZMAC Logo 1.0
The original design was developed by Clay Bodvinhe. Anzmac Colours were selected to convey cultural and semiotic messages about the national identities of the two countries involved and the subject/industry/practice of marketing.
GREEN A – Australian national colour
BLACK NZ – New Zealand national colour
RED M- Movement and change in marketing
BLUE A – Knowledge shared at the conference
YELLOW C – Energy and vitality of the conference
After a visual audit of academic journals and conference logos, the initial creative insight for ANZMAC (originally ANZMEC) was a modular grid pattern based on squares and multiples of squares. This modular grid was determined to be an ideal vehicle to represent a developing organisation and its brand identity.
In 2007 the design was refreshed by Mark Dalton, a Wellington-based graphic designer.
The design intention was to produce a brand image that had optimum flexibility to respond to ongoing usage and changing requirements. The logo itself was set up to be not only self-contained but also structurally adaptable, ie cast either vertically or horizontally.