Agents of Change

8.00am 1st Dec 2014
11.00pm 3rd Dec 2014
Agents of Change Info

ANZMAC 2014 Proceedings is now available online from here.

Marketers have long been recognised for their ability to stimulate demand, assisting corporations to sell products, services and ideas in ever-increasing quantities and/or improved efficiencies. Informed by the marketing discipline, social marketing is developing an increasing evidence base demonstrating its effectiveness in changing behaviours for social good.

Increasingly, governments and non-profit agencies across the globe are recognising marketing’s potential as an agent of change.

ANZMAC 2014 will showcase how marketing has been used effectively as an agent of change in:

»» Social settings
»» Commercial marketing settings

Conference Co-Chairs: Dr. Denni Arli, Dr. Krzysztof Kubacki and Professor Sharyn Rundle-Thiele 

Keynote Speakers

Professor Gerard Hastings

Moving Beyond Behaviour Change: a 21st Century Agenda for Social Marketing

Gerard Hastings is the first UK Professor of Social Marketing and founder/director of the Institute for Social Marketing ( and Centre for Tobacco Control Research ( at Stirling and the Open University. He researches the applicability of marketing principles like consumer orientation, branding and strategic planning to the solution of health and social problems. He also conducts critical marketing research into the impact of potentially damaging marketing, such as alcohol, tobacco and fast food promotion.

A copy of Professor Hasting's Keynote Speech PowerPoint Slides can be found here.

Conference Tracks
Submission Guidelines
  • Rendezvous Hotel Brisbane Anzac Square

    255 Ann Street , Brisbane Queensland 4000, Australia

    >View Details
  • Rendezvous Studio Hotel Brisbane On George

    103 George Street , Brisbane Queensland 4000 Australia

    >View Details
  • Mercure Brisbane

    85–87 NORTH QUAY Brisbane QLD 4003 Australia

    >View Details
  • Riverside Hotel SouthBank

    20 Montague Road South Bank Brisbane QLD 4101

    >View Details
  • Central Hillcrest Apartments

    311 Vulture Street South Brisbane, QLD 4101

    >View Details
  • Oaks 212 Margaret

    212 Margaret Street Brisbane QLD 4000

    >View Details
  • Oaks Casino Towers

    151 George St Brisbane QLD 4000

    >View Details
  • Royal On The Park

    Cnr Alice & Albert Streets, Brisbane, QLD, 4000

    >View Details
  • Royal Albert Hotel

    167 Albert St, Brisbane QLD 4000

    >View Details
  • Evolution Apartment Hotel

    18 Tank St, Brisbane QLD 4000

    >View Details
  • Stamford Plaza Brisbane

    Margaret St, Brisbane QLD 4000

    >View Details
  • Quay West Suites Brisbane

    132 Alice St, Brisbane QLD 4000

    >View Details
  • West End Central Apartments

    220 Melbourne Street, West End, Brisbane, QLD, 4101

    >View Details
  • Hilton Brisbane

    190 Elizabeth Street, Brisbane CBD, 4001 Brisbane

    >View Details
  • Parkview Apartments

    41-49 Russell St, South Brisbane QLD 4101

    >View Details
  • Rydges South Bank Brisbane

    Corner of Grey & Glenelg Street, Brisbane CBD, 4001 Brisbane

    >View Details
  • Mantra South Bank

    161 Grey Street, South Bank, South Brisbane, QLD, 4101, Australia

    >View Details
view more