2015 ANZMAC Main Confe...

9.00am 30th Nov 2015
11.00pm 2nd Dec 2015
UNSW Australia
2015 ANZMAC Main Conference: Innovation and Growth Strategies in Marketing Info

Beyond impacting financial performance, top line growth is synonymous with innovation and assurance of future promise. The School of Marketing at UNSW Australia invites you to attend the 2015 ANZMAC Conference in the vibrant city of Sydney. Together, we will explore the influential role that marketing can play in creating an innovation capability, effecting top-line growth, and using consumer–centric innovation and continued value creation to generate competitive advantages.

We are pleased to announce the inaugural ANZMAC-Layton Dissertation Award. This award is created to support academic excellence for early career scholars by recognising the quality of completed PhD dissertations of Institutional Member universities. The award is endowed by the School of Marketing, UNSW Australia as a tribute to the significant contribution of Professor Roger Layton. Professor Layton is the first Professor of Marketing at UNSW, and a leading academic within Australasia who has demonstrated sustained and ongoing commitment to the development of new and emerging academics.

ANZMAC is also offering a Low and Middle Income Early Career Asia/Asia-Pacific Country Scholarship to support attendance by an academic or PhD student based in a low or middle income country within Asia and the Asia Pacific region. For further information please see submission guidelines.

Conference Co-Chairs: Ashish Sinha, Tania Bucic and Jack Cadeaux

Doctoral Colloquium Co-Chairs: Dean Wilkie and Ting Yu


GALA DINNER: More information on the Gala Dinner found here.

CONFERENCE PROGRAMME: Links to the program can be found here

PLEASE NOTE: Competitive paper submissions have closed. We now invite submissions for the Poster Session (deadline 31st August 2015). Please send extended abstracts directly to the following e-mail address: Anzmac.posters.2015@unsw.edu.au


2015 ANZMAC Registration Fees

EARLY BIRD (1/9/2015 - 15/10/2015)

after EARLY BIRD (16/10/2015 - )


IM*                          $345

non-IM**                $445

IM                           $395

non-IM                   $495

MAIN CONFERENCE – academic delegate registrations

IM                           $1100

non-IM                   $1200

IM                           $1200

non-IM                   $1300

MAIN CONFERENCE – PhD student (discounted) registrations

IM                           $850

non-IM                   $900

IM                           $950

non-IM                  $1000

 * IM = ANZMAC Institutional Member

** Non-IM = not an ANZMAC Institutional Member

Keynote Speakers

Rajendra K. Srivastava, Provost and Deputy President (Academic Affairs) Professor of Marketing

Professor Rajendra K. Srivastava holds the Lee Kong Chian School of Business (LKCSB) Chair in Marketing Strategy and International Business, as well as Professor of Marketing in the LKCSB. He was formerly (until Sep 2015) Provost and Deputy-President for Academic Affairs, Singapore Management University and Roberto C. Goizueta Chair in e-Commerce and Marketing, Emory University. Professor Srivastava has a B.Tech from Indian Institute of Technology, Kanpur, MSIE from the University of Rhode Island, and MBA and Ph.D. from the University of Pittsburgh.  Besides being a leading authority on brand and marketing strategy, he is also well known for his contributions to marketing metrics and the impact of marketing on shareholder value. His interests and outlook in integrating operations, finance and marketing reinforce a unique perspective on managing business processes and corporate performance. His work on the impact of market- based assets on shareholder value in the Journal of Marketing received both the 1998 Maynard and MSI/Paul Root Awards for the article judged to contribute most to the theory and practice of marketing respectively, and more recently, the Sheth Foundation Award for long-term contributions to the Marketing discipline. These interests are further reflected in his co-editorship of special issues of the Journal of Marketing on Marketing Metrics (2004) and on the Impact of Marketing Strategy on Wall Street (2009). Professor Srivastava also has extensive experience in the technology sector ranging from startups at the Austin Technology Incubator to industry leaders such as Microsoft, HP and Nokia.   

A leading authority on the impact of marketing on business performance, Professor Srivastava is frequently invited as a keynote speaker on topics such marketing metrics, value of market-based intangible assets (brands, channels) and management of growth and risk. He has actively developed and delivered executive programs in North and Latin America, Europe, Asia and Australia, as well as worked with many of the world's leading companies in the technology and services sectors.

Submission Guidelines
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