On behalf of the ANZMAC Executive a very warm welcome to the 2003 Annual Conference.
This year’s conference
is based on the theme “A Celebration of Ehrenberg and Bass: Marketing
Knowledge, Discoveries and Contribution”.
This conference as well as the growing success of the Academy’s journal, The Australasian Marketing Journal, is evidence of both the number of people researching and teaching marketing in the region as well as the increasing amount and sophistication of scholarly research undertaken by the academic marketing community.
Finally let me extend my thanks to the Conference Committee and administration under the chair of Professor Gus Geursen. Organising a conference is a large task, which the committee and their team have performed magnificently.
I trust you enjoy your time in Adelaide
Professor Geoffrey Kiel